Research on social-cultural factors of products that influence people to shop online. A causal data analytics approach

Some eCommerce customers intend to purchase products not only because of price, quality, and environment-friendliness but also because of the social-cultural values of the products. For example, a customer wants to purchase products that can contribute to the operation of an orphanage or products that are made by a rural poor community from a certain country with a particular culture. However, since the products are purchased online, it is difficult for the customers to experience the social-cultural values of the products directly.


Please support Kaleb Kristo in conducting his research on identifying intrinsic and extrinsic factors that motivate customers to purchase such products using data analytics approach by participating in the following survey: